Legal

Terms of Service

Last updated: 26 June 2026

These Terms of Service (“Terms”) govern your use of the website and services provided by Deir Group Ltd, trading as Capstow (“we”, “us”, “our”).

By accessing our website or engaging our services, you agree to be bound by these Terms.

Services we provide

Deir Group Ltd provides demand generation and demand capture services — diagnosis and senior advisory — for high-ticket, high-touch service firms. We do not provide managed campaign implementation or build services as a standard offering; any implementation or build work would be scoped separately under its own written agreement.

Client Acquisition Map — a paid, standalone review of how a client creates and captures demand today, covering search demand, conversion paths, tracking, advertising performance where access is available, enquiry quality, follow-up, and recommended next-step priorities. The Map is a self-contained piece of work. It does not guarantee implementation and does not create an obligation on either party to proceed to any further engagement.

Client Acquisition Advisory — strategic judgement, second opinions, and commercial direction provided as fixed half-day or full-day working sessions, or other scopes agreed in writing. Advisory does not include managed campaign implementation or build work.

Payment terms

Client Acquisition Map: £2,500, payable by invoice before work begins unless otherwise agreed in writing. The Map fee is for the Map work itself. It is a standalone engagement and does not create an obligation on either party to proceed to Advisory. Any credit of the Map fee against subsequent work is entirely at Deir Group Ltd's discretion and is not an entitlement. (See “Performance and results” below for the Map delivery guarantee.)

Client Acquisition Advisory: Advisory is enquiry-led and invoiced before the relevant session begins unless otherwise agreed in writing. Current advisory options are:

Half-day session — £750. A focused remote working session on a single problem.
Full-day session — £1,250. A deeper remote working session, or for a problem with more moving parts.

A recurring advisory retainer may be agreed in writing. Custom advisory scopes may be agreed in writing.

All prices are exclusive of VAT. Deir Group Ltd is not currently VAT registered.

Performance and results

Map delivery guarantee: The Client Acquisition Map is paid in full up front. If the written Map is not delivered within ten working days of the engagement starting, the fee is refunded in full. The guarantee is on delivery of the written diagnosis, not on any particular commercial outcome. Where a Map cannot be completed because the access or information we have requested has not been provided, the delivery guarantee does not apply.

We do not guarantee specific lead volumes, conversion rates, or revenue outcomes from acting on a Map or an Advisory session. Marketing results depend on many factors including market conditions, ad spend, competition, the quality of the client's service offering, and the client's ability to act on our recommendations and convert enquiries.

Deir Group Ltd commits to applying reasonable skill, care, and senior operator judgement to the work, and to being transparent about what is and is not working.

Intellectual property and ownership

Upon payment of the agreed fees, the client owns the deliverables created specifically for their engagement — the written Client Acquisition Map, and any Advisory recap or working notes provided to them. These are the client's to use, act on, or share with their team or suppliers as they see fit.

Deir Group Ltd retains ownership of its proprietary methodologies, frameworks, templates, internal processes, and strategic approaches used to produce those deliverables. These are not transferred to the client.

In plain terms: the client owns the findings and recommendations we deliver. We retain the knowledge of how we arrive at them. We will never restrict the client's access to their own assets, accounts, or data.

Client responsibilities

To deliver our services effectively, we require the client to:

Provide timely access to the accounts, analytics, and information needed for the diagnosis or session — for example advertising accounts, website analytics, and enquiry data — where relevant.
Respond to requests for information within a commercially reasonable time during UK business hours.
Provide honest and accurate information about the business, its services, and its target market.

Failure to provide the access or information we have requested may delay or limit the work, and may mean the Map delivery guarantee does not apply.

Term and termination

Discrete engagements: The Client Acquisition Map and Advisory sessions are discrete, paid engagements with no ongoing minimum term. Any recurring advisory retainer, if agreed, continues on the basis set out in that written agreement and may be ended by either party on the notice stated there.

Termination for cause: Either party may terminate this agreement with immediate effect by written notice if the other party:

Commits a material breach of these Terms and fails to remedy that breach within 14 days of receiving written notice of the breach.
Becomes insolvent, enters administration, or ceases trading.
Engages in conduct that materially damages the other party's reputation or commercial interests.

On termination for cause by Deir Group Ltd due to client breach, fees for work performed and any invoices already due remain payable, and no refund of fees already paid is due. On termination for cause by the client due to Deir Group Ltd's material breach, the client is liable only for fees properly due for work performed up to the date of termination.

Compliance and regulated industries

The client acknowledges that marketing and advertising in regulated sectors (including but not limited to healthcare, dental, aesthetic, legal, and financial services) is subject to industry-specific advertising codes (including but not limited to the ASA CAP Code, GDC guidelines, SRA rules, and FCA rules). The client is solely responsible for ensuring that their services, their marketing, the claims they make, and any content they implement comply with all applicable regulatory requirements. Our diagnosis and advisory work does not constitute regulatory, legal, or compliance advice, and the client remains responsible for final review and approval of all public-facing content before it goes live.

Data protection and GDPR

Where, in the course of a Client Acquisition Map or Advisory engagement, the client gives Deir Group Ltd access to personal data they control (for example analytics, advertising, or enquiry data), Deir Group Ltd acts as a Data Processor and the client as Data Controller.

Both parties agree to comply with the UK GDPR, the Data Protection Act 2018, and all other applicable data protection legislation.

Data processing responsibilities:

Any personal data the client makes accessible to us is processed only for the purpose of carrying out the diagnosis or advisory work.
Deir Group Ltd maintains appropriate technical and organisational measures to protect personal data in accordance with UK GDPR Article 32.
Deir Group Ltd will not transfer personal data outside the UK or EEA without the client's prior written consent.
On completion or termination of the engagement, Deir Group Ltd will, at the client's written request, delete or return any personal data processed on the client's behalf, save to the extent that retention is required by law.

The client remains the Data Controller and is responsible for having a lawful basis for processing, providing appropriate privacy notices to data subjects, and handling data subject rights requests (access, erasure, rectification, etc.) in accordance with UK GDPR.

A separate Data Processing Agreement may be executed between the parties where required.

Confidentiality

Both parties agree to keep confidential any proprietary, commercial, or sensitive business information shared during the engagement, and not to disclose such information to any third party without prior written consent.

This includes, but is not limited to: business financials, client lists, pricing strategies, campaign performance data, and internal processes.

This obligation survives the end of the engagement and continues for a period of 2 years following termination.

This clause does not prevent either party from disclosing information where required by law, nor from sharing general, non-specific descriptions of the working relationship (for portfolio or testimonial purposes) with prior agreement.

Limitation of liability

We do not guarantee specific lead volumes, conversion rates, or revenue outcomes. Marketing results depend on many factors including market conditions, ad spend, competition, the quality of the client's service offering, and the client's ability to respond to and convert enquiries.

Nothing in these Terms limits or excludes liability for:

Death or personal injury caused by negligence.
Fraud or fraudulent misrepresentation.
Any other liability that cannot be limited or excluded by law.

Subject to the above, our total liability under these Terms in respect of any claim or series of connected claims shall not exceed the total fees paid by the client to Deir Group Ltd in the 6 months preceding the date of the claim.

Neither party shall be liable to the other for any indirect, special, or consequential loss, loss of profits, loss of anticipated savings, loss of business opportunity, or loss of goodwill.

Force majeure

Neither party shall be liable for any delay or failure to perform their obligations under these Terms where the delay or failure is caused by events beyond their reasonable control, including but not limited to: acts of God, war, terrorism, pandemics, governmental action, strikes, failure of third-party platforms (including Google Ads), or widespread technical failures.

The affected party shall notify the other party promptly and take reasonable steps to mitigate the impact of the event.

Governing law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these Terms

We may update these Terms from time to time. Any material changes to these Terms will be communicated in writing to active clients and will not apply retroactively to engagements already in progress. For website visitors, changes will be posted on this page with an updated “Last updated” date.

Continued use of our services following notification of changes constitutes acceptance of updated Terms.

Entire agreement

These Terms, together with any written engagement letter or supplementary agreement executed between the parties, constitute the entire agreement between the client and Deir Group Ltd and supersede all prior discussions, negotiations, and agreements relating to the subject matter.

These terms were last updated on 26 June 2026. While we have made every effort to ensure accuracy, this document does not constitute legal advice. If you have questions, email privacy@deirgroup.com.