Demand Generation & Capture for High-Ticket, High-Touch Service Firms
Strong dashboards, weak conversations — and no one can tell you why.
I map how you create demand and how you capture it, find where it's leaking, and show you what to fix first.
01 · The Problem
The clicks are up, the website traffic is up, every dashboard is green, so why are your sales enquiries still lacking?
Your client acquisition often leaks in two primary places, and most firms can't see either.
Problem 1
The first is the gap between creating demand and capturing it. Nearly all your spend goes on harvesting the few buyers already looking for you — and almost none on sowing demand in the many who aren't looking yet. Harvest without sowing works, until the field runs dry: the pipeline thins, and every client costs more to win. That's the sow-and-harvest gap.
Problem 2
The second is the gap between the people who run it. An ads person, a web person, a CRM person — each owns a slice, each reports a slice, and not one of them owns whether it all adds up to clients. Verifying the numbers, stitching the reports together, deciding what to do next — that falls to you. That gap is Coordination Risk.
Two gaps, one symptom: busy reports, weak enquiries — and you stuck in the middle of it.
02 · The Reflex
Turn the ads up. Add another channel. Rebuild the site — again. Or lately, swap your loyal team for AI and agents. Whatever you reach for, it's some version of more — because more is the only lever anyone's ever handed you.
But more closes neither gap. If you're not sowing, more harvesting just drains a drying field faster. If no one owns the seams, more activity just means more for you to stitch together.
A room full of competent suppliers can tell you traffic is up. None of them can tell you why your enquiries dried up.
→ The work is in the gaps. That's the part I own.
03 · The Approach
Most suppliers are additive: more budget, more keywords, more pages, more reports.
But every system has a single binding constraint — one weak link doing most of the damage. Pour effort in anywhere else and the outcome doesn't move; you've just spent more to stand still.
So I work the other way. I look across the whole chain, find the one constraint actually holding results back, and fix that first — then measure what moves, because once the real bottleneck clears, it shifts somewhere new and the next decision changes.
That's the whole reason it starts with the constraint, not a bigger budget. Find the real one, and your next move stops being a guess — it becomes the obvious thing to do first.
04 · The Two Ways In
The Map gives you an answer — a bounded diagnosis you own, delivered in ten days. Advisory gives you an expert — senior judgement on tap for a decision you're facing right now. Most people start with the Map.
Pure diagnosis. I find exactly how you create and capture demand today — and where it's leaking.
For you
Something's off and the reports don't explain it. You want the truth before you spend another pound — a clear read on what's actually broken, and what to fix first.
What you get
£2,500 · ten working days · refund if I don't deliver
Head-of-growth judgement without the headcount — a senior demand expert in your corner for the calls that matter.
For you
You're tied to a supplier you're quietly losing trust in and want an independent read on whether they're serving you or coasting. Or you're at a fork — a big spend, a new channel, a restructure — and you want it pressure-tested by someone who's seen the pattern a hundred times, before you commit a pound.
What you get
£750 half-day · £1,250 full-day · remote
Senior judgement on the picture you bring me — the fastest route to a decision you can trust. If you need the picture itself checked and proven, that's a Map.
The line between them is what you need — not price.
→ Not sure which fits? That's exactly what the conversation is for.
05 · Proof
Reports full of activity. £24,000 a year going nowhere.
The dashboards were green; the enquiries were quietly getting worse. I looked across the whole chain and found the leak in paid spend — budget bleeding across hundreds of unmanaged targets, demand landing on a page built for no one in particular.
06 · Fit
I work with a select number of firms at a time, so fit matters more than volume.
I say this plainly, to respect your time and mine. If the shape below isn't you, you'll know in ten seconds — and we'd both rather you knew now.
The shape I work with
✓This is for you if
×This isn't for you if
07 · Start Here
More budget won't fix a leak you haven't found. The next move is a straight read on where your demand is going, and what to do first.
Tell me what's going on. If I can help, I'll show you the most sensible next step. If I can't, I'll tell you that just as fast — and you'll have lost nothing but a couple of minutes.